Global Business Partnership
BRAND ESSENCE
NATURAL BEAUTY, LILIVIS
WE MAKE PEOPLE SMILE
Lilivis is a brand that awakens the natural beauty of nature.
We create products that help you find a healthy smile in your
busy daily life and the time that has passed without a break.
Brand Name
It is a compound word of Lily + Latin Vis, and contains the brand philosophy of ‘finding your natural beautiful smile and becoming the power of everyday life’ and the value as a brand researching to find a healthy smile.
Lily + Latin language Vis
Brand Logotype
Lilivis's logo was developed with Lilium's unique identity by using the shape of a lily petal as a metaphor.
An identity was formed by taking a motif from the shape of a petal and applying it to the serif of the typeface.
COLOR IDENTITY
Deep Green expresses a deeper level of premium quality. As the most 'natural' and comforting color, green embodies a customer-oriented sensibility. This is in line with the brand value and essence of Lilivis, which pursues natural beauty added to solid basics.
Lilivis
DEEP GREEN
PANTONE 7484 C
C 93 · M 56 · Y 84 · K 25
R 0 · G 86 · B 63
#00563f